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Director of Sales & Marketing - Stillwater, OK

Legacy Village of Stillwater
Stillwater, OK Full Time $60000 per year

Description

Are you a relationship-driven sales leader with a passion for helping families find the right senior living solution? Legacy Retirement Communities, part of Western States Lodging & Management, is seeking an experienced Director of Sales & Marketing to lead occupancy growth, revenue performance, and community visibility while exemplifying our Personal Touch Culture.

This role is ideal for a confident, self-directed professional who thrives in a fast-paced environment, builds strong referral partnerships, and delivers results through consultative selling and purposeful marketing strategies.

Compensation: $60,000/year, depending on experience, plus commissions

Benefits: Health, dental, vision, and life insurance, 401k with a company match, HSA, etc.

What You'll Do

As the Director of Sales & Marketing, you will own and lead all sales and marketing efforts for the community, including:

Sales & Occupancy Growth

  • Respond promptly to inbound inquiries via phone, email, and web (within 24 hours or sooner)
  • Qualify leads, guide families through the decision-making process, and close sales
  • Conduct in-person and virtual tours and manage walk-ins
  • Maintain a healthy, active sales pipeline using the Sales Board and CRM
  • Forecast occupancy and revenue through daily and weekly sales analysis
  • Meet or exceed budgeted occupancy and revenue goals
  • Track and manage move-ins, move-outs, deposits, and referral activity

CRM & Sales Standards

  • Maintain accurate, detailed CRM records and next-step follow-ups
  • Implement Personal Touch Selling Competencies and Legacy Sales Standards
  • Ensure consistent follow-up, pipeline progression, and reporting
  • Provide weekly sales plans of action using the GROW template

Marketing & Brand Visibility

  • Partner with the Legacy marketing team to execute community marketing plans
  • Support social media content, Google review strategies, and promotional materials
  • Assist with marketing campaigns, events, and outreach initiatives
  • Ensure all marketing collateral aligns with brand standards
  • Maintain inventory of tour kits and promotional materials

Referral & Community Outreach

  • Build and sustain purposeful relationships with professional referral partners
  • Participate in networking events, expos, health fairs, and local organizations
  • Track outreach activity and events in the Marketing Health Board
  • Serve as a central referral resource for families and professionals

Leadership & Collaboration

  • Collaborate with the Executive Director and department leaders to support sales efforts
  • Coach and support team members when applicable
  • Ensure the community is tour-ready, staged, and marketable at all times
  • Assist with sales and marketing budget management
  • Maintain confidentiality and compliance with company policies and licensing regulations

What We're Looking For

  • Proven sales and marketing experience (senior living, hospitality, or healthcare preferred)
  • Strong relationship-building and presentation skills
  • Confident communicator with excellent listening abilities
  • Highly organized, self-motivated, and results-driven
  • Comfortable working in a dynamic, on-the-go environment
  • Proficient with CRM systems and basic computer applications
  • Team-oriented mindset with a commitment to service excellence
  • Ability to adapt quickly, manage priorities, and drive continuous improvement

Why Legacy Retirement Communities?

At Legacy, we believe in a Personal Touch Culture, building trust, delivering exceptional service, and creating meaningful connections with residents, families, and referral partners. You'll be part of a mission-driven organization that values professionalism, collaboration, and growth.

Apply today to help families find home-and help our community thrive.



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