Saddle Rock Legal Group is seeking an exceptional Campaign Strategist to join our team. In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns that generate leads for new clients through strategic planning, creative insight, flawless execution, and analytical rigor.
With a competitive salary range of $100,000-$120,000 depending on experience, we provide the compensation you deserve for your expertise and dedication. We are also proud to offer excellent benefits such as medical, dental, vision, 401(k), paid time off, paid holidays, life insurance, short/long-term disability, and a health savings account. Join our team and leverage your strategic marketing expertise to make a meaningful impact!
Role Requirements
5+ years of experience in digital marketing, preferably in an agency setting
Strong expertise with targeting and experience managing significant spend in Meta platforms (Facebook & Instagram)
Experience with additional paid digital platforms, including Google, YouTube, TikTok, LinkedIn, Twitter, and other emerging channels
Proven track record in lead generation campaigns. Experience within the legal industry a strong plus
Experience managing 6-figure marketing budgets every month, with demonstrated ability to scale budgets effectively over time
- Defining and analyzing target consumer segments
- Using secondary research (market trends and existing research) to understand
target audiences and opportunities, sometimes augmented with primary research
- Determining what audiences care about, and what motivates them
- Developing creative strategies to target and reach strategic audiences
- Developing strategies that will resonate with the audience and influence behavior
- Refining hypotheses and strategies based on a variety of outcome metrics
Strong analytical skills with the ability to interpret data and drive actionable insights
Creative strategic thinking skills, with a data-driven approach to performance management
Track record of iterative testing and campaign optimization
Excellent collaboration and communication skills
Ability to work effectively in a fast-paced, cross-functional environment
A bachelor's degree in marketing, business, or related field is preferred, though equivalent alternative experience is also valued.
Key Responsibilities
Plan, develop, and execute comprehensive strategies to generate new leads via Meta, Google Ads, and other paid media platforms
Conduct secondary research to deeply understand target audiences, their motivations, and optimal ways to reach and influence them
In collaboration with the Creative team (and AI), generate new creative executions in service of the emerging audience engagement strategy
Develop detailed targeting parameters and continuously refine targeting based on performance data
Perform keyword and audience targeting research to ensure fully optimized competitive positioning
Analyze campaign performance and adjust media spend across tactics to optimize campaign KPIs
Monitor competitor messaging, industry research, and other direct response best practices
Lead iterative testing programs to continuously improve campaign performance
Collaborate with other stakeholders to accelerate the firm's growth
About Saddle Rock Legal Group
Saddle Rock Legal Group is an Arizona-based ABS law firm that specializes in helping victims seek and attain justice for injuries arising from corporate wrongdoing, negligence, and other disasters. Through high-quality digital media and advertising, we educate people about their rights and connect them with experienced litigators who can help them pursue the compensation they deserve. We make strategic use of new and emerging technologies to broaden the availability of quality legal services to clients seeking justice.
Our caring culture is rooted in integrity, innovation, and a strong commitment to the highest ethical standards. We value diversity of thought, an entrepreneurial mindset and ownership of outcomes. Saddle Rock Legal Group is committed to nurturing a supportive workplace environment in which every employee can grow professionally, collaborate with talented colleagues, and make a meaningful difference in the lives of the clients we serve.
If you're a strategic thinker who thrives on creative problem-solving and data-driven decision-making, we'd love to hear from you. Apply today to join our team as a Campaign Strategist!
