About Bridgewater

Bridgewater: A Legacy Retirement Community is known for our warm, resident-centered "Personal Touch Culture." We strive to create an environment where residents, families, and team members feel valued and supported. We are seeking a driven and experienced Sales & Marketing Manager to lead occupancy growth, strengthen community partnerships, and represent our community with professionalism, compassion, and purpose.

Compensation & Benefits

• Salary: $57,000 annually + bonus potential
• Benefits: Medical, dental, vision, life insurance, and 401(k) with company match
• Supportive, team-oriented culture
• Professional development and long-term career growth opportunities

Position Overview

The Sales & Marketing Manager is responsible for increasing occupancy, managing the full sales cycle, and implementing strategic marketing initiatives. This role requires a high-performing sales professional who excels at relationship-building, closing sales, and delivering exceptional customer experiences from first contact to move-in.

Key Responsibilities

• Respond quickly to inbound inquiries via phone, email, and web platforms.
• Conduct engaging in-person and virtual tours for prospective residents and families.
• Qualify leads, assess needs, and guide prospects through every step of the sales process.
• Maintain accurate, detailed records within the CRM system.
• Develop and execute sales strategies that meet or exceed occupancy goals.
• Build and maintain strong referral relationships with healthcare providers and community partners.
• Collaborate with the Executive Director and Regional Sales Director on marketing plans and outreach efforts.
• Support on-site events and external community activities to enhance brand visibility.
• Monitor competitive market trends and adjust sales approaches as needed.