Refer.io

Area Director of Sales – Hospitality - Ogden, UT

Western States Lodging & Management
Ogden, UT Full Time

Description

About the Role
Western States Lodging & Management is seeking a dynamic and strategic Area Director of Sales to drive revenue growth and sales performance across a portfolio of hotels in the Ogden, Utah area. This leadership position is ideal for an experienced hospitality sales professional who thrives in a fast-paced environment, enjoys mentoring teams, and is passionate about maximizing revenue through proactive, hands-on management.

The Area Director of Sales (ADOS) will provide direct sales support, implement strategic plans, and ensure alignment with corporate objectives and Western States' Personal Touch sales culture.

What You'll Do

Revenue Generation

  • Direct and oversee group, transient, and catering sales efforts across the hotel portfolio to maximize total revenue.
  • Utilize revenue management systems to analyze data, identify trends, and improve profitability.
  • Develop and execute targeted sales strategies to increase occupancy, ADR, and RevPAR.
  • Build and execute annual business plans, including sales, marketing, and advertising strategies, aligned with revenue goals and ownership expectations.

Sales Leadership & Strategy

  • Lead, train, and mentor property-level sales teams to enhance sales performance.
  • Conduct regular market and competitor analyses to identify new revenue opportunities.

Performance Management

  • Track and report sales activity, productivity, and goal attainment across assigned hotels.
  • Evaluate the effectiveness of sales strategies and recommend data-driven action plans.
  • Provide regular updates to senior leadership, highlighting results and areas for improvement.

Collaboration & Communication

  • Partner closely with General Managers and property teams to align sales efforts with operational goals.
  • Act as a liaison between corporate and property-level leadership, ensuring consistent strategy execution.
  • Cultivate and maintain relationships with key accounts to drive repeat business and guest loyalty.

What You'll Bring

  • Bachelor's degree in Business, Hospitality Management, or related field (Master's preferred).
  • 4+ years of progressive hospitality sales experience with a proven record of driving revenue growth.
  • Demonstrated success managing multiple properties and teams simultaneously.
  • Strong analytical, leadership, and communication skills.
  • Proficiency in sales forecasting, market analysis, and revenue management systems.
  • Ability and willingness to travel frequently within the assigned area.

Why Join Us

At Western States Lodging & Management, we believe in fostering a culture of Personal Touch-where authentic relationships, integrity, and service excellence drive every success. As the Area Director of Sales, you'll play a pivotal role in shaping our continued growth and supporting the success of our hotel teams across the Ogden region.

If you're a results-driven leader with a passion for hospitality and strategic sales management, we'd love to meet you.

Apply today and help us elevate hospitality across the Ogden area.



Apply for this Job Online
Job Alert